Quote from http://assets.aarp.org/rgcenter/health/activity_synth.pdf
Imagery and tone are very important in motivating people to be physically active. People 50+ are motivated by images they can relate to, not by elite senior athletes that make them feel discouraged or overwhelmed. For a variety of reasons, a “no pain, no gain” message often used to motivate younger audiences to exercise is not motivating to this age cohort. Similarly, a confrontational or critical “get off the couch” approach is not effective.So true. On top of which it's the constant "boxing" theme that gets to me. Somewhere in my life I came to believe that hitting someone is not the way to deal with problems
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